The Swedish brand Craft has been here for more than 40 years, in Slovakia for 25 years
The Craft brand is synonymous with functional, ergonomic clothing that it designs in collaboration with the world's best athletes. However, you may not have known that this Swedish company came up with functional underwear 40 years ago, when it was developed based on research for the military.
The Craft brand was also the first to promote the concept of dressing in 3 consecutive functional layers.
In the center of interest is cross-country skiing, running and cycling
From 1996 until today, Craft specializes in three sports: cross-country skiing, running and cycling. Although the perfect properties of his products are also used by people in a number of other disciplines. A lot has changed over the 40 years of Craft's existence, but the company's philosophy is still the same as when Anders Bengtsson was searching for his dream material. The aim is to offer functional clothing that allows absolutely everyone to perform at their maximum in sports.
Even the logo - six dots - illustrates this philosophy. The first largest dot symbolizes a drop of sweat, which slowly breaks down into smaller particles thanks to the work of the individual layers of clothing. In this way, it can be easily removed from the body and evaporated into the surrounding environment.