New Balance

New Balance

The full name is New Balance Atlethis Shoe, Inc., an American company, the main portfolio is the production of sports shoes. The company was founded in 1906 in Boston (USA). New Balance, as one of the few companies operating in the segment of sports footwear production, still maintains (2010) a significant part of production in the country of its origin - the USA, for the EU markets (approximately 30% of the goods sold) production takes place in a factory in Great Britain. The company is also one of the main suppliers of footwear and clothing for the US Army. NB currently only uses model numbers. The New Balance family includes brands: Dunham, PF Flyers, Aravon, Warrior and Brine.

History:

In 1926, William J. Riley, a 33-year-old English emigrant, founded the New Balance Arch Support Company in Boston, Massachusetts, which has been involved in the production of various orthopedic accessories since its inception. In 1934, Riley began working with businessman Arthur Hall. In 1954, Hall sold the company to his daughter Eleanor and her husband Paul Kidd. Medical shoes and orthopedic accessories remain the main production program until 1961, when the Trackster athletic shoes come to the market. The shoes were sold locally and sales steadily declined over time. At the time Jim Davis bought the company (1972), six employees were producing only thirty pairs of shoes a day. In 1978, Anna Davis, the wife of Jim Davis, entered the management structures of the company, who brought a new strategy - she focused on building an extensive structure of NB sales partners throughout the USA, the time was extremely favorable for this decisive change, mainly thanks to the increasing popularity of the Boston Marathon and thereby increasing people's interest in running. Sales of New Balance sports shoes began to skyrocket.

 

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NEW BALANCE men's shorts

NEW BALANCE short men's tracksuit shorts made of cotton are a wonderful choice not only for training..
44.00€ Ex Tax: 36.67€

Women's sweatshirt NEW BALANCE

The NEW BALANCE women's sweatshirt is a hooded sweatshirt for women, made of exceptionally soft fabr..
56.00€ Ex Tax: 46.67€

NEW BALANCE women's pants

NEW BALANCE women's pants are high-waisted sports leggings made of recycled polyester and spandex. T..
60.00€ Ex Tax: 50.00€

Men's sweatshirt NEW BALANCE CCF HOODIE

Men's sweatshirt NEW BALANCE CCF HOODIE is a combination of convenience, comfort and style. The jack..
60.00€ Ex Tax: 50.00€

Men's sweatshirt NEW BALANCE CCF HOODIE

Men's sweatshirt NEW BALANCE CCF HOODIE is a combination of convenience, comfort and style. The jack..
60.00€ Ex Tax: 50.00€

Women's sweatshirt NEW BALANCE

The NEW BALANCE women's sweatshirt is made of soft and pleasant to the touch cotton. It perfectly en..
56.00€ Ex Tax: 46.67€

New Balance sports bra

The New Balance sports bra is designed for active women for running and other physical activities. S..
40.00€ Ex Tax: 33.33€

NEW BALANCE women's pants

Women's pants NEW BALANCE s ú women's sweatpants , made of soft and warm French Terry fabric. The tr..
44.00€ Ex Tax: 36.67€

NEW BALANCE men's pants

NEW BALANCE men's trousers in gray, with a classic cut, provide optimal comfort and free movement. A..
56.00€ Ex Tax: 46.67€

Women's sweatshirt NEW BALANCE HEAT HALF ZIP

The NEW BALANCE HEAT HALF ZIP women's sweatshirt is a warm and comfortable women's running sweatshir..
84.00€ Ex Tax: 70.00€

Women's shoes New Balance FuelCell SuperComp Trainer

Women's shoes New Balance FuelCell SuperComp Trainer is a training-racing model for people with a ne..
230.00€ Ex Tax: 191.67€

Men's shoes New Balance FuelCell SuperComp Trainer

Men's shoes New Balance FuelCell SuperComp Trainer is a training-racing model for people with a neut..
230.00€ Ex Tax: 191.67€

Women's shoes New Balance Fresh Foam More v4

Women's shoes New Balance Fresh Foam More v4 o buv is dedicated to people with neutral footing, requ..
160.00€ Ex Tax: 133.33€

Men's shoes New Balance Fresh Foam More v4

Men's shoes New Balance Fresh Foam More v4 o buv is dedicated to people with neutral footing, requir..
160.00€ Ex Tax: 133.33€

Women's shoes New Balance FRESH FOAM X MORE TRAIL v3

Women's shoes New Balance FRESH FOAM X MORE TRAIL v3 Fresh Foam X More Trail v3 finally got a trail ..
170.00€ Ex Tax: 141.67€

Men's shoes New Balance Fresh Foam X More Trail v3

Men's shoes New Balance Fresh Foam X More Trail v3 finally got a trail version. Despite the common n..
170.00€ Ex Tax: 141.67€

Men's shoes New Balance FuelCell Rebel v4

The New Balance FuelCell Rebel v4 Men's Shoe is a lightweight all-day trainer that transitions seaml..
160.00€ Ex Tax: 133.33€

Women's shoes New Balance FuelCell Rebel v4

The New Balance FuelCell Rebel v4 Women's Shoe is a lightweight all-day trainer that transitions sea..
160.00€ Ex Tax: 133.33€

Women's shoes New Balance FuelCell SC Elite V4

Women's shoes New Balance FuelCell SC Elite V4 is a training-racing model for people with a neutral ..
280.00€ Ex Tax: 233.33€

Women's shoes New Balance Fresh Foam X Vongo v6

Women's shoes New Balance Fresh Foam X Vongo v6 running shoes from the Vongo v6 series, designed for..
180.00€ Ex Tax: 150.00€
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