SmellWell

The SmellWell brand was founded in 2012 in Sweden, where it all started with one pair of smelly football boots. When their owner tried the various options that were available on the market at that time, he found out that anti-odor products actually only mask the smell better or worse. But never perfectly. That's why he teamed up with scientists and together they set out to develop their own solution to smelly shoes that actually removes the smell. They managed to create functional deodorizers - pads that remove moisture and thus odor from shoes. Gradually, unique laundry capsules and odor-blocking backpacks, in which you can hide your sweaty shoes and clothes after training, have been added to the brand's offer. The fact that SmellWell products really fulfill their function is evidenced, among other things, by the fact that you can currently find them in more than 6,000 stores worldwide and are used by many people with an active lifestyle. By right, they also receive the support of ambassadors from the ranks of ultra runners, triathletes, CrossFit lovers, UFC fighters, skiers, soccer players, hockey players or adventurers who discover various corners of the world. In addition, SmellWell products are environmentally friendly - they can even boast of 100% climate neutrality.