On

On

The basic concept from the very beginning was the idea of a soft tread on the clouds that make up the sole of the shoe and a solid bounce. In 2010, together with David Allemann, they founded the exclusively Swiss company ON.

How did a revolutionary idea give birth to a running sensation - ON running shoes? Read on.

HE - ON THE WAY FOR A RUNNING SENSATION

They were united not only by their love of running, but also by the vision of a revolutionary product - new running shoes. Top athlete Olivier Bernhard, his friend David Alleman and Caspar Coppetti got together and began to realize their dream. The new running shoe appealed to top runners, who started using it with enthusiasm.

After Olivier Bernhard finished his professional sports career (three-time world champion in duathlon, multiple winner in the Ironman race) he started working on the development of the perfect running shoe. Caspar Coppetti, a Swiss engineer from the same establishment, crossed his path and their joint efforts resulted in the production of the first prototypes of ON cloud shoes.

After the presentation of cloud shoes at ISPO in February 2010, they experienced their first big success. They received the Brandnew Award - one of the most important awards for innovation in the sports industry. The enthusiasm of the test runners was huge - the runners talked about running on clouds. In July, ON shoes could already be bought in specialized running stores. ON is growing rapidly and currently ON shoes are available for purchase in more than 3,000 specialty stores worldwide.



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Men's shoes ON Cloudstratus 3, Pearl/Ivory

ON Cloudstratus 3 men's shoes The first On shoes with two layers of patented CloudTec® cushioning a..
189.95€ Ex Tax: 158.29€

Men's shoes ON Cloudsurfer Mineral/Aloe

ON Cloudsurfer men's shoes offer the new, computer-enhanced CloudTec® technology and thus provide a ..
169.95€ Ex Tax: 141.63€

Women's shoes ON Cloudmonster 2, Undyed/Zest

The ON Cloudmonster 2 women's shoe is a cushioned road running shoe for lovers of maximalism. The ..
189.95€ Ex Tax: 158.29€

Men's shoes ON Cloudmonster 2, Undyed/Zest

The ON Cloudmonster 2 men's shoes are cushioned road running shoes for lovers of maximalism. The e..
189.95€ Ex Tax: 158.29€

Men's shoes ON Cloudsurfer Trail Flame/Dustrose

Men's shoes On Cloudsurfer Trail Flame/Dustrose - A new trail running shoe made to make the most of ..
169.95€ Ex Tax: 141.63€

Women's footwear ON Cloudsurfer Trail Flame/Dustrose

Women's shoes On Cloudsurfer Trail Flame/Dustrose - A new trail running shoe made to make the most o..
169.95€ Ex Tax: 141.63€

Women's shoes ON Cloudstratus 3, Metal/Wisteria

Women's shoes ON Cloudstratus 3 The first On shoes with two layers of patented CloudTec® cushioning ..
189.95€ Ex Tax: 158.29€

Women's shoes ON Cloudflow 4, Quartz/Flame

ON Cloudflow 4 women's shoes are ideal neutral shoes for all types of running. The ON Cloudflow 4 is..
169.95€ Ex Tax: 141.63€

Men's shoes ON Cloudflow 4, Quartz/Flame

ON Cloudflow 4 men's shoes are ideal neutral shoes for all types of running. The ON Cloudflow 4..
169.95€ Ex Tax: 141.63€

Women's shoes ON Cloudstratus 3, Undyed - white/sand

Women's shoes ON Cloudstratus 3 The first On shoes with two layers of patented CloudTec® cushioning ..
189.95€ Ex Tax: 158.29€

Men's shoes ON Cloudstratus 3, Undyed - white/sand

ON Cloudstratus 3 men's shoes The first On shoes with two layers of patented CloudTec® cushioning ar..
189.95€ Ex Tax: 158.29€

Women's shoes ON Cloudeclipse, Black/Frost

ON Cloudeclipse women's shoes are the maximum cushioned CloudEclipse model. Designed to handle any d..
189.95€132.97€ Ex Tax: 110.80€

Men's shoes ON Cloudeclipse, Black/Frost

ON Cloudeclipse men's shoes are the maximum cushioned CloudEclipse model. Designed to handle any dis..
189.95€132.97€ Ex Tax: 110.80€

Men's shoes ON RUNNING Cloudrunner Waterproof M, Black

ON RUNNING Cloudrunner Waterproof men's shoes this model now features an improved 360 material on th..
179.95€125.96€ Ex Tax: 104.97€

Women's shoes ON RUNNING Cloudrunner Waterproof W, Black

ON RUNNING Cloudrunner Waterproof women's shoes this model now features an improved 360 material on ..
179.95€125.96€ Ex Tax: 104.97€

Men's shoes ON RUNNING Cloudvista Waterproof Flint/Acai

ON RUNNING Cloudvista Waterproof men's shoes are a running model that won't get lost on a forest or ..
179.95€125.96€ Ex Tax: 104.97€

Women's shoes ON RUNNING Cloudvista Waterproof Flint/Acai

The ON RUNNING Cloudvista Waterproof women's shoes are a running model that will not get lost on a f..
179.95€125.96€ Ex Tax: 104.97€

Men's shoes ON Cloudrock Waterproof 2 Almond/Dune

ON Cloudrock Waterproof 2 men's shoes are waterproof hiking boots made for all routes and for all we..
229.95€160.97€ Ex Tax: 134.14€

Men's shoes ON RUNNING Cloudrock Waterproof M Black/elipse

ON RUNNING Cloudrock Waterproof women's shoes are waterproof Cloudrock shoes ideal for hiking in the..
219.95€153.97€ Ex Tax: 128.30€

Women's shoes ON RUNNING Cloudrock Waterproof W Black/elipse

ON RUNNING Cloudrock Waterproof women's shoes are waterproof Cloudrock shoes ideal for hiking in the..
219.95€153.97€ Ex Tax: 128.30€
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