ASICS
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The name ASICS is an acronym for the Latin term "AnimaSana In Corpore Sano", which in translation means:
"In a healthy body,healthy spirit". Even before the company changed its name, it produced shoesfor several years under a different name.
How did the story of the ASICS brand begin?
Before the company was called ASICS, he foundedKihachiro Onitsuka in 1949 under the name ONITSUKA Co., Ltd. He didn't have muchknowledge about the production of sports shoes, but his passion and perseverance himthey helped create the first basketball shoes. At that time, basketball shoesconsidered the most difficult to manufacture among athletic shoes. You are Onitsukahe decided that if he managed to make such shoes, he could surpass them allother obstacles. Prototypes of shoes were repeatedly tested in the leadingbasketball powerhouses of the time, until the first model was released in the spring of 1950.
During dinner with friends, eating octopus salad,he noticed the suction cups typical of these creatures. They inspired himto deepen the dimples on the soles of basketball shoes so that they resembled suction cupsoctopus, and thus improved the starting and stopping of players.
The first marathon shoe
In 1953, the company designed special marathon shoes,to reduce fatigue during long-distance running. The shoes were based on the traditionalindoor "tabi" shoes, which were characterized by a split toe. Instead ofhowever, the cotton ones used vinylon, which prevents the feet from sweating. It was part of the footwearalso a sponge on the heel. They noticed that marathon runners took blisters that theycreated during the run, as a matter of course.
So in 1960 they tried to develop shoes resistant toblister. Inspired by the cooling system in cars, they tried to fillsoles with water, but it turned out that the shoes were too heavy and extracaused wet feet. However, they did not give up in this unsuccessful attempt,they were inspired by air-cooled motorcycles. They created shoeswhich they named Magic Runner. The shoes had holes in the front on the toe and on the sides,thanks to which she was able to circulate the air while running.
The brand began to enjoy popularity all over the world. MarathonONITSUKA shoes were also worn by British Basil Heatley, who was the winner of the silver medalmedals in 1964 at the Tokyo Summer Olympics and the Japanese KokichiTsuburaya, who finished close behind the Briton.
Over the following years, Onitsuka progressed inthe development of not only running shoes, but also footwear intended for various sports.For example, it launched gymnastics shoes, wrestling shoes, football boots,fencing shoes or volleyball shoes.
How did the iconic "tiger stripes" come about?
Legendary stripes that are also characteristic of today'sASICS shoe models were introduced in 1966 under the name "Mexico line."The shoes were designed for athletes representing Japan at the Summer GamesOlympic Games in Mexico.
Before the big debut, during the qualifying rounds, theyshoes a lot of attention. Nevertheless, their grand entrance had to wait untilthe opening ceremony of the games in Mexico, where the entire Japanese delegation entered thestadium with the MEXICO DELEGATION model and presented it to the public todaysignature “Onitsuka Tiger Stripes.”
The design was created during an internal competition, which had the taskcreate a characteristic sign, which had to be functional at the same time. Stripesthey brought greater stability to the surface material and significantly improved durability.
How Onitsuka Co., Ltd. renamed to ASICS?
In 1977, three companies - Onitsuka Co. Ltd., GTO Co.,Ltd., and Jelenk Co., Ltd. joined and formed ASICS. They entered the market asmanufacturer of sporting goods. The name is an acronym of the aforementioned Latinquote that reflects the company's philosophy.
Over the following years, they opened several branches afterall over the world. In 1990, they built a Research Institute in the Japanese city of Kobeof sports sciences, which proves their determination to constantly innovate and helpathletes to improve performance. They have become the favorite brand of many successful peopleathletes. Serbian tennis player Novak Djoković liked tennis shoes, running shoesAmerican marathon runner and bronze medalist from the Olympicsof 2004, Deena Kastor.
-320x400.png "Socks ASICS CUSHION RUN QUARTER SOCK")
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-320x400.png "Socks ASICS CUSHION RUN QUARTER SOCK")
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-320x400.png "Women's shorts ASICS ROAD HIGH WAIST 8IN SPRINTER W")
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-320x400.png "Women's t-shirt ASICS Metarun Tank W")
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-320x400.png "Men's t-shirt ASICS ROAD SS TOP")
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-320x400.png "Women's pants ASICS ROAD HIGH WAIST TIGHT")
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-320x400.png "Men's t-shirt ASICS METARUN SINGLET")
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-320x400.png "Men's t-shirt ASICS LITE SHOW SS TOP performance black")
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-320x400.png "Men's shoes ASICS GEL-CUMULUS 26")
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-320x400.png "Women's shorts ASICS ROAD 2-N-1 3.5 IN SHORT RUNNING Woman")
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-320x400.png "Women's shorts ASICS FUJITRAIL 2-N-1 SHORT PERFORMANCE BLACK/BLACKBERRY RUNNING W")
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-320x400.png "Women's pants ASICS LITE-SHOW TIGHT")
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-320x400.png "Men's pants ASICS SHOW PANT")
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-320x400.png "Men's shorts ASICS ROAD-2-N-1 5IN SHORT")
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-320x400.png "Men's shoes ASICS GEL-NIMBUS 26 TR")
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-320x400.png "Women's shoes ASICS NOVABLAST 4 TR Nature bathing/rose rouge")
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-320x400.png "Men's shoes ASICS NOVABLAST 4 TR Nature bathing/fellow yellow")
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-320x400.png "Women's shoes ASICS GEL-CUMULUS 25 Soothing sea/Glow yellow")
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